The mission with KYU House was to empower environmental and climate activists by providing them with a digital platform that not only raises awareness about climate change but also fosters a deep sense of creativity within the climate action community. KYU House aimed to weave creativity into every aspect of their climate solutions, making a powerful statement that resonates with individuals and organisations dedicated to tackling environmental challenges.
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The existing website had notable user experience issues, characterised by an unclear content hierarchy and challenges in navigation. Given the significance of COP28 as a pivotal event, the team wanted to craft an interface that not only educates visitors on climate issues but also seamlessly facilitates event bookings.
We spend some time studying the competitors within the events space. Our focus was twofold: understanding the nuances of effective event booking systems and identifying opportunities to streamline the search process. This strategic research initiative aimed to extract insights that would not only improve the user experience but also position KYU House at the forefront of innovation.
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Defined by a vibrant and robust colour palette, the brand of KYU House is a testament to strength and innovation. Rooted in bold, warm, and inviting hues, we aim to strike a harmonious balance that not only stands out amidst the diverse content showcased within our space but also minimises visual clutter during conferences. Beyond the aesthetics, the essence of the brand encapsulates an experimental spirit in confronting climate change. It's a fusion of creativity and inspiration designed to resonate with the new generations, fostering a dynamic and forward-thinking approach toward environmental advocacy.
In collaboration with KYU House, we have meticulously crafted and delivered a transformative digital solution, poised to make a significant impact at COP28, the globally renowned conference on climate change. This creative digital experience represents a harmonious blend of functionality and innovation, catering to the distinct needs of a dynamic audience passionate about environmental causes. Our solution not only ensures a seamless and engaging user experience but also positions KYU House as a leading force in the digital landscape of climate advocacy, ready to inspire and captivate audiences at COP28.
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The revamped website led to a substantial 40% surge in event bookings, surpassing initial expectations. The enhanced digital experience translated into a remarkable 300% growth in online engagement and analysis of user feedback revealed a 25% increase in positive sentiment, showcasing the website's effectiveness in reinforcing KYU House's impactful message on climate change.
