Vakey envisioned revolutionising the travel booking experience with an all-in-one dashboard web-app. The goal was to simplify the complex process of booking flights and accommodations while addressing pain points related to transparency, itinerary organisation, and payment flexibility.
The existing travel booking experience is plagued by complications and inefficiencies. Users faced the challenge of navigating multiple websites, comparing prices, and dealing with hidden fees. The lack of transparency often led to frustration, and users are left unaware of the actual cost of their trips. Users are required to gather information from various sources.
We reviewed the user experience of the main online travel platforms, conducted exploratory user interviews with participants in the 21 - 45 age group and asked questions about pre booking, travel experiences, and challenges encountered in the process. Our research gave us some important insights about the user experience as well as what travellers really wanted and we used the key findings to lead our strategy and design direction.
The brand's focus on movement, exploration, and discovery taps into the adventurous spirit and curiosity inherent in Millennials and Gen Z. The dynamic and vibrant shapes and colours captures the attention of our target audience who appreciate visually striking and engaging aesthetics. The brand portrays travel as a means to connect with diverse cultures, fostering a sense of global community and understanding.
We implemented an intuitive and comprehensive search interface allowing users to efficiently browse and compare flights and hotel accommodations. Advanced filtering options and real-time pricing updates were integrated to streamline the booking process, enhancing user satisfaction and facilitating informed decision-making while also implementing innovative features such as "Dream Pots" and digital wallet management.
40.000 social media interactions within the first week of launch, indicating a high level of user engagement and excitement surrounding the platform. 10% from sign-up to active users within the first month, showcasing the effectiveness of the onboarding process and the platform's appeal. Implemented an international marketing strategy to attract a diverse user base.
